ACA PR Report

 REPORT  FOR THE NEW ACA ON PUBLIC RELATIONS PREPARED BY JC Smith, MA, DC 2002 PR AD HOC COMMITTEE NCLC Presented March, 2003 Skeletons in the Chiropractic Closet  Introduction  When Dr. Daryl Wills appointed me to the new ACA PR AD HOC Committee, I realized it was a...

ACA 50th Anniversary

Celebrating 50 yearsfighting in theMedical War I’ve attended many important events in our profession, including both Centennial Celebrations (Washington DC and Davenport), many ACC-RAC, NCLC, and WFC conferences, as well as the world premiere of the...

15 Minutes of Fame

15 Minutes of Fame By JCS Andy Worhall popularized the notion that most everyone will have his 15 minutes of fame (or infamy). Indeed, we’ve seen on the news some rather obscure or outlandish claims to fame, such as the Paris Hilton or Anna Nicole Smith absurdities....

Lesson 5

Lesson 5: Research How much do you really know about your profession–the history, politics, warfare, and science? Like most students and practitioners, we focus on clinical issues like diagnosis and treatments, or on business management issues. Rarely do we have...

Lesson 4

Lesson 4: Writing is Re-writing “Little Plus Often Makes Much”Polish, polish, and more polish to your wordswill make your story shine. The next important lesson to learn in creative writing is an important point that many students fail to understand. They...