Intangible Key to Succes

The Intangible Key to Success: Management — the Missing Link By J.C. Smith, MA, DC Perhaps the most difficult aspect of building and operating a successful practice is the most intangible factor of all — management. While most practice-building seminars...

COST OF WORKERS’ COMP

THE HIGH COST OF WORKERS’ COMPENSATION CASES By JCS For business owners in Georgia, the State Board of Workers’ Compensation statistics on back injuries and costs alone are frightful. In 1999, there were 2,959 cases of low back injuries that cost the program over 28...

Dark Ages of Medicine

The Dark Ages of Medicine By JCS Why has it taken over 110 years for this evidence to come forth? Except for chiropractic patients and spine researchers who understand the value of chiropractic care, many in the public haven’t learned this lesson due to a very...

Dumb Marketing

Dumb Marketing by JC Smith, DC I recall Rev. Robert Schuller’s famous saying that “Tough times never last, but tough people do!” Any doctor of chiropractic has to admit that it’s very tough being a chiropractor in today’s health care delivery system–managed...

IMAGE OR IGNOMINY?

PURSUIT OF IMAGE OR IGNOMINY? By JC Smith, MA, DC In 1992, George McAndrews wrote in the ACA Journal his opinion of chiropractic’s suspect image:  “I believe this is the era of image. It is time for the ‘deweirdization’ of the profession…...