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To Kill a Chiropractor: The Media War Against Chiropractors

Mark Twain warned “never pick a fight with people who buy ink by the barrel,” undeniably describing the century-long battle the chiropractic profession has fought against the AMA to “contain and eliminate” chiropractic by ruining its reputation with “chirophobia” – the poisonous and unwarranted defamation against chiropractors.

Dr. JC Smith makes the case this medical-media war is fueled by Big Pharma spending billions annually on incessant direct-to-consumer advertisements to influence both the public and medical news reporters. Unquestionably, neither Big Pharma nor most MDs want any mention of nondrug solutions, especially chiropractic care for back pain.

Chapters describing yellow journalism at major networks include “Banned at CNN” highlighting Sanjay Gupta, MD, who consistently avoids mentioning chiropractic care as an alternative to opioids or back surgery.

“All Things Not Considered” at NPR reveals the virtual absence of chiropractic care due to NPR’s largest sponsor – the Robert Woods Johnson Foundation, a subsidiary of Johnson & Johnson, maker of OxyContin.

To Kill a Chiropractor is a thought-provoking and entertaining analysis of the back pain epidemic, the leading cause of disability in the nation. Incorporating 700 references and expert scientific opinions, Dr. Smith cleverly utilizes childhood stories, such as the Chicken Little fable to characterize the hysterical media attacks on chiropractors; Dr. Toad taking patients on his “wild ride” to drugs, shots and spine surgery; and Dr. Frankenstein promiscuously prescribing opioid painkillers like Halloween candy creating the current Pharmageddon with millions of new monsters dubbed the Walking Drugged, perhaps including you or someone you may know.

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