by Dr. JC Smith D.C.
WHITE PAPER
DISRUPTIVE JOURNALISM
& CHIROPRACTIC
BY JC SMITH, MA, DC
Contents
TALKING POINTS
INTRODUCTION
EVIDENCE-BASED GUIDELINES
EARNED MEDIA VS. SOCIAL MEDIA
REPAIRING OUR IMAGE
COURT “PLENTY OF EVIDENCE”
EXPOSING WRONGDOING
FOLLOW THE MONEY, FOLLOW THE LIES
DISRUPTIVE NEWS ARTICLES
MEDICAL GERRYMANDERING
CLASS ACTION COMMERCIAL
DISRUPTIVE TOPICS
CONCLUSION: DRAINING THE MEDICAL SWAMP