The Path to Mastery
This 1993 book was Dr. Smith's attempt to improve
the practice of chiropractic, as he wrote on the title page, it was
intended to be "A Return to Integrity."
Unfortunately, there are some practice management firms that teach less
than ethical methods to aspiring young practitioners. From the era of
'Free Spinal Exams," and questionable insurance schemes such as "NOOPE"
or "TWIP," many DCs became involved with insurance fraud that stained
our entire professional image.
Aside from that problem, Dr. Smith realized that most practitioners
simply did not have any management skill or experience. He wrote in a
fascinating article about this dilemma, "Cooks & Chiropractors,"
where he likened DCs to cooks who don't know how to run a restaurant.
Pulling from Michael Gerber's classic, "The E Myth," Dr. Smith uses the
same business model for chiropractors. He instructs in staff management,
patient education and management, smart internal and external
marketing, and Leadership.
Although this 1993 book is outdated in some aspects, the principles remain very much alive today.
If you seek the basics on how to run an ethical and successful office of any type, this classic is for you.