Articles by JCS
Throw Down the Gauntlet
Chiro Media Awards
While the Oscar award recognizes the most outstanding actors in Hollywood, the Razzies salutes the worst.
In the same regard, the chiropractic profession needs an equivalent award to acknowledge the best and the worst that the mainstream media has to offer each year in regards to chiropractic coverage and the impending spine care revolution.
Therefore, I propose the Chiro Media Awards, dubbed the “Atlas,” for those media events that fall into four different categories:
Not Forgotten Warriors
Lest we forget the 12,000 chiros in America who were arrested over 15,000 times for allegedly practicing “medicine without a license.” These warriors were subjected to the worst public ridicule and legal harassment the AMA could muster allthewhile their only crime was getting sick and disabled patients well without drugs or surgery.
Certainly there are many other chiro warriors who fight in the medical war daily on many levels in many countries, whether it’s fighting ASHN, inhospitable hospitals fighting against chiro staff privileges, fighting for chiropractic research funding, defending our reputation against biased media articles such as these “Atlas” awards illustrate, or helping patients with chiro care on a daily basis to avoid unnecessary drugs, shots, and spine surgery.
Throw Down The Gauntlet
It is past time for all chiros worldwide to realize the medical propaganda will never cease until we confront and win this war of words in the court of public opinion.
We lost another PR battle recently when our latest nemesis, Neil O'Connell, remarked in the lead article, “Letting chiropractor 'crack' your neck to relieve pain could trigger stroke.”
At first glance, even the use of “crack” in the headline is clearly designed to scare the public, implying that adjustments fracture the spinal vertebrae. We must make it clear that we chiropractors don’t “crack” anything, but we do gently adjust the joints of the spine. Certainly the proper verb, “adjust,” should have been used if this article wanted any semblance of objectivity.
Clearly the intent was to frighten people with another cheeky Chicken Little cheap shot.
Now that the chiropractic profession has suffered another swipe at its image with an additional drive-by media assault triggered by the O'Connell article about chiros causing strokes, methinks it’s past time to throw down the gauntlet and challenge our medical critics to an open debate.
The need is urgent: I’ve already had two patients in the last two days who’ve asked me about this issue after their primary care medical practitioner warned them to not have their necks adjusted for fear of a stroke. After I explain the remote likelihood that hey are more likely to stroke out in a hairdresser’s salon or being hit by lightning, they relax. When I tell them about the comparative malpractice insurance rates for spine surgeons @ $70,000 to $200,000 compared to $1,600 annually for me, they then laugh about this hit-and-run character assassination attempt by the MDs.
Unfortunately, patients unfamiliar with chiropractic care will be scared and bullied by these bias MDs. We cannot let this unwarranted stroke allegation remain a part of the perceived wisdom in the public’s mind that SMT is “dangerous and inadvisable.”
What is truly inadvisable is to let this opportunity to pass with only a few defensive “letter to the editor” remarks in the UK and USA. We need to go on the offense—throw down the gauntlet—and challenge our medical critics to an open debate on national TV. It’s past time for the medical misinformers to face their Waterloo.
With the many recent guidelines on our side, this battle will be fun. Never before have we had such support among the research and guidelines. Indeed, after a century of infamy, it’s time to crow.
Hopefully the medical politically elite who wish to see chiropractic “contained, eliminated, and destroyed” will jump at this chance. In their willful ignorance, they brazenly believe in their own propaganda. They cannot distinguish from the prejudice of their own medical bigotry the facts that support chiropractic spine care over medical spine care for the vast majority of spine cases.
Methinks there are many medical spokespersons who would love to accept a challenge to take chiropractors down a notch or two if given the chance, especially on television. I would love to see a debate with a chiro panel vs. the Institute of Science in Medicine Fellows moderated by Dr. Gupta on CNN.
What a show that would be billed as the
“Medical War: MDs v. DCs, Live on CNN.”
Indeed, this debate is a long time coming for the thousands of chiropractors who suffered the inhospitable boycotts, the epithets of medical bigots, and the hurtful comments from medical hate speech parroted in the public and media.
It is past time to confront this last bastion of medical prejudice. Let’s reveal the research to the public and media instead of the listening to the medical hyperbole.
It’s time to tell the truth.
 G Waddell and OB Allan, “A Historical Perspective On Low Back Pain And Disability, “Acta Orthop Scand 60 (suppl 234), (1989)
 RA Deyo, SK Mirza, JA Turner, BI Martin, “Overtreating Chronic Back Pain: Time to Back Off?” J Am Board Fam Med. 22/1 (2009):62-68. (http://www.medscape.com/viewarticle/586950 )
 Testimony before The Institute of Medicine: Committee on Use of CAM by the American Public on Feb. 27, 2003.
 P Manga, et al. “The Effectiveness and Cost-Effectiveness of chiropractic Management of Lob-Back Pain, “ Ontario Ministry of Health (1993)
 Centers for Disease Control and Prevention Press Release, CDC Vital Signs: Overdose of Presription Opioid Pain Relievers—United States, 1999-2008; 2011: www.cdc.gov/media/releases/2011/t1101_presecription_pain_relievers.html.
 Crownfield, Peter W., “Chiropractic Before Spine Surgery for Chronic LBP,” Dynamic Chiropractic, vol. 30, no. 11, May 20, 2012.